The Nike+ FuelBand is designed for anyone who wants to be more active. It measures your daily activity and turns it all into NikeFuel. So you can set a goal for every day and then go out and beat it. Life is a sport. Make it Count. To find out more about Nike+ FuelBand go [...]

For those who love the game like LeBron, Basketball Never Stops. Because players know hardwork and dedication are what the game’s built on no matter the time, day or night.

A fusion of the best elements that Nike Basketball has to offer, the LEBRON 9 is unlike anything you have experienced.

It was an ordinary evening at Lone Pine Mall. All Kevin Durant wanted was a new pair of shoes. Then the space-time continuum showed up. Bill Hader, Christopher Lloyd, Tinker Hatfield, Donald Fullilove and KD star in a film about the most famous shoes never made, in an effort to support the Michael J. Fox [...]

Introducing the future of Nike Footwear. The 2011 Nike MAG shoes have arrived. 1500 of the famous, LED-electroluminescent shoes will be auctioned on eBay, Sept 8th – Sept 18th. All net proceeds from the auction sales will go directly to The Michael J. Fox Foundation for Parkinson’s Research.

The Educators are back. Amar’e Stoudemire, Rajon Rondo, Blake Griffin, Larry Fitzgerald and Anna Pierce have taken over the Foot Locker Advantage Academy, and the season is officially in session. Get a front-row seat in class.

The Nike Zoom Hyperfuse 2011. Blend. Fuse. Be quick.

Step inside Mario Balotelli’s Manchester apartment and experience zero gravity with the new Air Max Lunar, launched by Foot Locker. Stay Un-grounded.

MEET THE LA DESTROYERS: CULTIVATORS, COMPETITORS AND GAMECHANGERS IN THEIR SPORT. LA DESTROYERS – 12.9.2010 – 9pm

This isn’t about what LeBron James has done, or hasn’t done. This is about the difference between the expectations others may have of him versus the expectations he has of himself. What should he do? The answer is a question.

The drumline takes us to school. BOOM!

More than the urban playground… Music by DEXPISTOLS / NEW JACK HOUSE feat. JON-E “MAAR’s NIKE edit”

The Nike Elite Series takes the Mercurial Vapor SuperFly II, CTR360 Maestri, Total90 Laser III and Tiempo Legend and makes them faster, lighter and sure to catch the eye. Heavy-duty carbon fibre plates provide protection; intricate engineering keeps the boots ultra-light, and the Metallic Mach Purple and Total Orange ensure your team-mates won’t miss a [...]

The time has come for players to carve their name in history. One touch, tackle or free kick could crush a nation’s hopes or cause them to build a statue in your honour. Drogba, Rooney and Ronaldo are ready to Write The Future. Agency: Wieden + Kennedy, Amsterdam Executive Creative Director: Jeff Kling Creative Director: [...]