The wait is over. The bold new face of Lexus is here, and it cannot be contained. Watch Lexus’ first-ever Super Bowl commercial, introducing the all-new 2013 GS and a glimpse of what Lexus has in store for 2012.

Sneak peek time – Lexus will have an ad in the Big Game for the first time ever. It features the all-new GS, but hints that we have many more cars waiting to bust out this year.

In our latest commercial, see how Lexus has designed a digital crash test model that helps engineer a safe car.

The alternative fuel debate is over. In our latest commercial, see how Lexus is engineering amazing with future-proof hybrid technology.

Lexus put a twist on traditional Earth Day activities when it brought Earth Night to Hollywood as part of the launch of the all new CT 200h. Lexus transformed The Roosevelt Hotel with a 3D projection featuring architectural light mapping technology. Using state-of-the-art projection, lighting, shadows and 3D animation, the imagery popped from the walls [...]

See how the CT is used to boldly, purposefully and defiantly blaze new trails where none have existed before.

Music: Artist – “Se7en”. Song – “Drip”. Listen here Check out how the CT re-defines the perception of hybrid performance as it moves through a city based on the visual craftiness of MC Escher’s drawings.

We’re pleased to present the 2011 Lexus IS with available race-inspired paddle shifters and F-sport tuned suspension. The all new Lexus IS is built on the belief that performance without precision, isn’t performance at all.

See what happens when Lexus tunes the 552 horespower V10 engine of the LFA with the precision of a musical instrument.

he Lexus LFA Supercar TV Commercial was created by Saatchi & Saatchi Sydney as a means to promote the limited edition production run of 50 ultra exclusive Nurburgring Edition cars. Our founder and sound designer Simon Lister was inspired by the strong engine sounds of Formula 1 cars for this TV spot. Sound: Nylon Studios.

A good reputation is difficult to attain. A reputation for unsurpassed quality and industry-leading customer service, even more so.

Lexus commercial for the 2010 HS 250h, the most fuel-efficient luxury hybrid in the U.S.

The truly astounding is every system together in one perfect moment. The new generation Lexus RX. The world’s only performance hybrid SUV. The pursuit of perfection.