ATT: Bedtime Stories
This Network spot is a touching expression of AT&T’s coverage. We see characters from classic bedtime stories walking through hotels, leaving diners, and exiting subway stations. As we start to wonder why these characters have come to life, we see a man in a hotel, reading “101 Bedtime Stories” from his tablet into a phone. On the other end, we see his son, listening from his phone as if his dad were there with him, while Goldilocks and the 3 Bears look on in the background.
In the network, no matter where you are, you’re never far. AT&T covers 97% of Americans.