Battle Of The Cheetos

Frito Lay is building a following for Cheetos online with Battle of the Cheetos, a food fight spread over the entire internet. Chester Cheetah, the brand’s mascot since 1986, has become General Chester, overseeing battles between the Puffs and the Crunchy. Users at www.battleofthecheetos.com have the opportunity to choose their alliance, their battleground, design a flag, name their army.