Eurostar: Exploring is Beautiful

Eurostar’s first TV advert in 3 years will broadcast Saturday 17 July 2010 marking the launch of Eurostar’s new campaign, Exploring is beautiful.

Reflecting the spirit of exploration, the ad is designed to capture people’s imaginations. Directed by Fallon’s Juan Cabral, it showcases a young girl’s tenacity and inquisitiveness as she searches for animals that will talk to her.

It acts as an emotional reflection of how Eurostar would like their travellers to explore Europe. Encouraging them to go further than Paris & Brussels. So that they look beyond the norm, question what might be possible, and ultimately re-assess the way they travel to Europe.