NHS Binge Drinking Awareness

The two ads see a young female and a young male adult suffering from the effects of a ‘wasted’ night. Each shot is accompanied by a title telling viewers what alcohol they’ve consumed.

CREDITS:
Project name: NHS Binge Drinking campaign
Client: Heidi King @ NHS Northamptonshire
Brief: To deter 18-24 year olds (in the Northamptonshire area) from binge drinking -through a TV and viral campaign.
Media agency: SMRS
Media planner: Kerry Cope
Creative agency: Atticus Finch
Production company: Atticus Finch
Executive producer: Dan Rogers / Some Bright Spark
Producer: Jim Waters
Director: Chris Richmond
Post-production: Atticus Finch
Audio post-production: Haresh Patel
Exposure: TV, 4OD, facebook, live events