Reebok Zigtech: Features

METAphrenie
We recently completed the design and animation for Reebok’s online Zigtech campaign. We created a product showcase, that demonstrates the five major features and benefits of the new Zigtech shoe, which are Energy Boost, Lightweight, Flexible, Stable, Less Wear and Tear, and a 360-degree solution.
Everything we did on this project was in CG. The shoe was entirely created in 3D, as were the athletes wearing them and we used motion-capture to produce the natural running animations.