Honda CR-Z Hybrid: RGB

Honda Motor is supporting the launch of its 2011 CR-Z hybrid with the rollout of a pan-European advertising campaign.
Dubbed “RGB,” it represents Red-Green-Blue video format and ties in the three colors with the CR-Z’s three driving modes (Sport, Normal, Econ). The spot was developed in Europe was developed by Wieden + Kennedy London, directed by Frank Budgen. Creatives: Ian Armstrong, Ellie Tory.
The Honda CR-Z went on sale in Japan earlier this year and is expected to arrive in the U.S. Fall 2010.