The Magical Classroom

A short film by SMART Technologies showcasing the magic of their touch screen interactive whiteboards.
Project director Judy Wellfare and her colleagues at We Are Plus are very proud to detail their creative new brand film showcasing the category-leading SMART Board interactive whiteboard from SMART Technologies. Produced for SMART’s agency, Toronto-based Sharpe Blackmore Euro RSCG, the nearly 3-minute film entitled “The Magical Classroom” is being distributed internationally in seven languages via viral seeding and Facebook, and will also be featured in other applications and materials by SMART’s marketing team.
“We wanted to accomplish two things,” said SMART’s Vice President of Marketing, Linda Thomas. “Creatively illustrate the magical effect of our products in the classroom and launch our Love of Learning campaign. Clearly, this brand film accomplishes both in a very effective and engaging manner.”
The agency’s creative team consisted of Creative Director Ron Tite, Associate Creative Director Michael Willson, Art Director Gira Moin, Writer Erin Beaupre and Executive Producer Francesca Marchese. Project credits for We Are Plus also include technical director Seth Pomerantz, lead animator Peter Wallach, animators Matthew Amonson, Jeremy Bronson, David Bell, Flash animator Aleth Romanillos, animator/ compositors Adam Stockett, Luis Simoes and Salvatore Randazzo, Executive Producer Zu Al-Kadiri, Line Producer Kea Alcock, and Producer Agustin Ortiz for Pioneer.