The Cadbury Flake 99 Challenge

Every year Cadbury Icecreamland surpass themselves in providing unique and thrilling environments for their lolly-licking patrons and aficionados.

Their latest jape is to challenge fans to eat a Cadbury Flake 99 ice cream upside-down on a rollercoaster at speeds of over 40mph and pulling over 3Gs – and then repeat the same feat going backwards whilst being splattered in a veritable blizzard of Cadbury ice cream.

Gaze on in breathless amazement as our indefatigable fans rise to the perilous challenge of the ultimate white-out-knuckle ride. Buckle up boys and girls and get your wet wipes ready…things are about to get very messy.