Ford Start: Concept Car Promo

The Ford Start pulled ahead of 65 concept vehicles at the Beijing Auto Show 2010 to be named Best Concept by the AutoWeek editorial staff.

Small, eco-friendly, smart and fun, the Ford Start won admirers for its decidedly playful take on kinetic design. More than a design exploration into the feasibility of a future small car, it previews the smallest engine yet in the growing Ford EcoBoost engine family.