Audi R8 Spyder: Beauty And The Beasts

The commercial seeks to demonstrate ‘control in an out of control world’. It highlights the R8 Spyders breathtaking design as well as its superior technologies, in particular its lightweight Audi Space Frame ASF® which minimises the vehicle weight and maximises stiffness of the body structure enabling exceptional agility and manoeuvrability in all situations. It is this product truth that we have looked to dramatise in the commercial, this is further supported with the campaign line of Mirror, signal, outmanoeuvre.

Agency: BBH, London
Agency Producer: Vicky Baldacchino
Creative Director: Nick Kidney; Kevin Stark
Creative: Simon Pearse; Emmanuel Saint M’Leux
Director: Sam Brown
Production: Rogue
Producer: James Howland
Director of Photography: Damien Morisot
Editor: James Rosen
Post Production: MPC