Movement For Safe Traffic: Splinters

TV-spot by Movement For Safe Traffic social brand, targeted to drink-and-drive prevention.

Movement For Safe Traffic
Over 270 000 lives get crashed every year on Russian roads. We unite all those irreconcible to what is happening. Those who are not indifferent to their lives, and lives of their loved ones. We want people to obey traffic rules, because they are modelled by kids. We want drivers to be polite, because positive emotions are easy to live with. Want to drive safe? Join us and bring your friends!

Client: State Traffic Safety Inspectorate of Russian Federation, Russian Association of Motor Insurers
Agency: ZAVOD
Production: Pandora Film
Creative Director: Maxim Fedorov
Art Director: Nikita Smirnoff
Copywriter: Dmitry Lomakin
Director: Bruno Bossi
DOP: Andrey Vakorin
Production designer: Eldar Karkhalev
Costume designer: Valeria Novikova
Production manager: Anatoly Nikonov
Рroducers Jenya Aronova, Kira Smolina
Composer: Dmitry Garbuz (Postmodern)