Bekol: Turn down the volume

Description: In order to let the Israeli public experience what it’s like to be hard-of-hearing, we arranged for actors in a major theatre production to suddenly ‘mute’ their voices. Sometimes in order to raise your voice, you simply have to lower it.

Credits:
Ad agency: BBR Saatchi & Saatchi Tel Aviv
Chief creative officer: Yoram Levi
Creative director: Nadav Pressman
Scriptwriters: Tal Manor, Shushu Spanier
Account director: Yael Ron
Account supervisor: Maya Salamon
Account executive: Inbal Rov
Production: Alon Shmulof
Event took place: October 2009