Toyota Hybrid Synergy Drive: Better Together

The ad was created by Saatchi and Saatchi in Sydney and focuses on Hybrid Synergy Drive® as the seamless unification of a petrol engine and electric motor.

The ad depicts a man who has another version of himself, helping him with whatever he is doing. The two work together in perfect harmony, achieving amazing efficiency and power.

It is a clever metaphor for Hybrid Synergy Drive® technology, which continues to improve, produce more power and use less fuel with fewer emissions.

The commercial went to air on the evening of Sunday, 25 October. Toyota is already well into pre-production of locally-made Hybrid Camry a vehicle that cements Australias role in the global hybrid strategy.

Hybrid Camry is due in showrooms in February 2010. Recently, more powerful third-gen Prius was launched on the Australian market.

At the Tokyo Motor Show in October, Toyota revealed a FT-EV II Concept, and Sai Hybrid – both on world debuts, as well as displaying the plug-in Prius.

David Buttner, Toyota Australia’s senior executive director sales and marketing, welcomed the presence of other brands hybrid vehicles at the show, saying they vindicated Toyotas commitment to hybrid over the past 40 years.

Plug-in Prius is now undergoing trials to test the new type of lithium-ion battery, which allows the car to travel at speeds of up to 50km/h for 2km on electric-only power, depending on driving style.