JCP ft Ellen: Roman Returns, Western Coupons, Hat

Feb-29-2012
category: Clothes   tags: ,



jcpenney is celebrating the transformation of their brand with new spots starring Ellen DeGeneres, showcasing the company’s new Fair and Square strategy. These spots mark the debut of jcpenney’s partnership with DeGeneres, which were unveiled during The Academy Awards Sunday night (jcpenney is the official retail sponsor of the event).
The creative collaboration between San Francisco-based agency brandadvisors, Ellen and her production team results in a hilarious take on how historical societies respond to retail scenarios including doorbuster sales, pesky coupons and the impossible return policy.