RWE Energy Giant

Swedish Animation Studio Fido flexes their muscles to animate this story about building the sustainable future for RWE. Together with German agency Jung von Matt, they developed the main character and and the story of being big and proud of it.

“The challenge was to create a character that is not a creature that people fear nor a human being” says Jens Pfau from JVM. The biggest challenges in the four-month production time were the facial expessions, skin and hair of the character and to define that “special edge that makes the world magical.”

Originally conceived as an in-house corporate video, the clip will premier in German cinemas to mark the launch of the new Harry Potter film. “If people like him, he might have a long future, doing some good deeds.”

Credits
RWE team, Essen:
Marketing Director: Sabine Schmittwilken
Marketing Executive: Charlotte Kreft
Media Relations Executive: Annett Urbaczka
Jung von Matt/Elbe team, Hamburg:
Executive Creative Director: Sascha Hanke, Wolf Heumann
Creative Directors: Jens Pfau, Tobias Grimm
Copywriter: Tobias Grimm, Rene Lamberti
Art Direction: Jens Pfau
Chief Consultant: Carl-Christian Berge
Consultant: Guido Kirschner
Head of Planning: Karen Heumann
Planning Executive: Achim Rietze
Film Producer: Julia Cramer

White Horse Music team, Hamburg:
Composers: Gerrit Winterstein (Head Composer), Klaas Nocken
Music Title: I Love the Mountains
Artist: Houaida (an up-and-coming German star)

FIDO team, Stockholm:
Producers: Claes Dietmann, Thomas Deutschmann
Line Producer: Anders Singstedt
Director: Andrés Rosas Hott
Creative Director: Kaj Steveman
VFX Supervisor: Cameron Scott
Concept Sketch Designers: Joel Sundberg, John Wallin
Matte Painting Artists: John Wallin, Svante Fjaestad, Mikael Widegren
3-D Modelling: Mattias Forsström, Magnus Ericsson, Joakim Eriksson, Markus Sterner, Martin Johansson
Animators: Cameron Scott, Staffan Linder, Kristian Ström, Rikard Engqvist, Robert Karlsson, Joakim Eriksson
Lighting/Rendering Technicians: Peter Aversten, Mattias Forsström, Frederik Brännbacka, Joakim Eriksson, Marcus Sterner, Martin Johansson, Anders Nyman, Johan Gabrielsson
Technical Animators: Timmy Lundin, Björn Rydahl, Frederik Limsäter, Anders Nyman, Cameron Scott, Frederik Brännbacka
Ocean Systems Technicians: Björn Rydahl, Frederik Limsäter
Compositing Technicians: Daniel Norlund, Martin Borell, Mattias Alvarsson, Andreas Karlsson, Frederik Brännbacka
Systems Operator: Thomas Ericsson
Online Editor: Tomas Näslund