Audi: Real Madrid vs Barcelona

Agency: DDB Spain
Client: V.A.E.S.A
Product: Sponsorship Real Madrid CF — FC Barcelona
Executive Creative Director: Fernando Barbella
Creative Directors: Jaume Badia, Alejandro Arriagada
Art Director: Silvia Cutillas
Copywriter: Javier Nuñez
Production Company: Monkey films
Director: Blai Graell

Next Saturday, December 10th, the Spanish Derbi a.k.a. “El Clásico” will
be played at the Santiago Bernabéu Stadium, the long awaited match between
Real Madrid CF and FC Barcelona.

As a sponsor and official vehicle supplier of both teams, Audi wanted to
be present this year in a very special way with an action connecting both
online and offline environments: a print ad in major newspapers all over
Spain produced as never before and an online video and TV spot showing football and car fans how they did it.

Two passions, two players and a challenge