PlayStation Video Store: 3D Projection Mapping

Dec-02-2011
category: Entertainment, Viral   tags: , , ,


Virtual and physical worlds collide with “Immersive Imaging” Studio Output reveals the next generation of Augmented Reality for Sony PlayStation.

“A few facts about Video Store of PlayStation Store. It’s basically a movie service where you can rent or buy all the latest blockbusters, most of them in 1080p HD movies. They also have a good back catalogue with more and more titles in 1080p HD too. Great value with titles available to rent from £1.99. Go to PS Store on your PlayStation Console (assuming you have one of course) to check it out.”

To show the far reaching capabilities of the Sony PlayStation and the rich movie content available from the PlayStation@Store, creative agency Studio Output has created three transformational virals based on famous blockbuster franchises. Using the latest advancement in real time tracking, projection mapping and Augmented Reality technology, they have created a whole new experience, which they’re terming “Immersive Imaging” (II). The virals aim to highlight the VideoStore service on PlayStation@Store where users are able to rent or buy their favourite films in high definition.

These virals herald the next generation of Augmented Reality. “II” takes projection mapping as its starting point, but gives the viewer a supercharged experience with the help of the PlayStation Move. In the past, projection mapping worked only from a single, static view point, and thus was very limited, by attaching the PlayStation Move to the camera, Studio Output can track projections to screens in real time. This enhances the effect of spatial deformation and false perspective on the projections, allowing viewers to look round (virtual) corners, bend walls, create a hole in the wall, or remove the walls altogether to reveal vast expanses of virtual worlds. This method, which Studio Output has termed “II”, is used to bring the films into a three dimensional reality.

To further delight the audience and enhance the sense of transition from one dimension to the next, the virals also incorporate actors and props, pyrotechnics, triggers and booby traps, so for example, a projected jolt to the table can knock over a real glass, which in turn spills projected water.

Each film starts in a normal living room. When the PlayStation is turned on, the scene springs into action, with worlds inspired by the different film themes emanating from the console and taking over the room. The viral aims to illustrate the infectious power of the PlayStation and the unrivalled viewing experiences its offers through the PlayStation Videostore.