Mercedes-Benz: Transparent Walls

For the PRE-SAFE® precrash system from Mercedes-Benz, we made chaotic traffic intersections safer. Everybody was able to look around the corners into the streets as if the walls were transparent, and could therefore detect potential hazards in time to avoid them.

To achieve this, we used a camera to film what was going on around the corner. The images were projected onto an 18/1-format billboard on a building corner so all motorists and cyclists could see them.

With the best acoustics and world class artists, you can experience music as never before in the Dortmund Concert Hall. However, it is not easy for the Concert Hall because the majority of the population is not particularly interested in this kind of music. The aim was therefore to develop a campaign for the 2010/2011 season which would encourage more people to visit the Concert Hall.

We enabled people to experience music as never before: with their sense of taste. Scientists have proven that classical music makes cows produce more milk, which is why we let cows listen to the music of selected artists from the new season. The milk produced was sold in shops as ‘Dortmund Concert Milk’ and offered in nine varieties. Each bottle contained further information about the DCH season.

Producer: Mortimer Hochberg
Production: Erste Liebe Filmproduktion GmbH
Client: Mercedes-Benz: Anders-Sundt Jensen, Lüder Fromm, Damir Maric, Lena Ernst
Agency: Jung von Matt/Elbe; Sascha Hanke, Jens Pfau, Tobias Grimm, Jo Marie Farwick, Benjamin Busse, Damjan Pita, Sven Dörrenbacher, Samuel Huber, Florian Hoffmann, Frederico Gasparian, Alphons Conzen, Sascha Kurfiss, Justin Mundhenke, Florian Hoffmann, Henning Robert, Jan-Hendrik Scholz, Nicolas Schmidt-Fitzner